Digital Training: Is It Really Worth It for Your Business?
Updated: Oct 20, 2021
It can sometimes feel like a catch 22. Training is expensive, but at the same time if your team members are not trained to use the latest technology, they will make costly errors and your company will fall behind the competition.
Many are afraid that when they train their people that they will leave but consider this: Richard Branson when confronted with the statement ‘imagine if we trained them and they left?’ Branson is said to have replied ‘imagine if we didn’t train them and they stayed?’.
So is digital training really of value to your business? There's a number of aspects to consider when asking this question. And getting the answer is only one part of it. Understanding what digital training is available and what training might be suitable for your business is another.
That's why in this article, we're going to be looking at whether or not digital training is important and what type of digital training is required for your business
We're going to look at the importance of digital training from a top-level view, the benefits your business can experience, how demands for digital skills are increasing, how you can start digital training, and finally answering the original question of where you can get help.
If at any point in this article you want to speak to a member of the team at the Digital Evolution Forum, all you have to do is visit the contact page and we'll be ready to help you with your digital training and digital evolution.
How important is digital training?
You've likely invested in some form of digital transformation, whether you've realised it or not. And as a result invested in some form of training to understand the new process, even if it was only a 10-minute walkthrough, call, or initial setup.
Employees are influenced by their consumer experiences and want similar experiences in their work and job roles. Employees come from home having learned tech and are ready to use and learn new technologies that help them in work.
PWC conducted research in 2019 that showed training and development is a valued benefit with 52% of respondents stating that the opportunity for career progression is an attractive prospect in an employer.
For what can be a short time commitment, you can get some awesome results whilst making your business more attractive to candidates with current relevant training. To give you an idea of the importance, let's identify the benefits of investing in digital training.
Benefits of investing in digital training
To second this, the Association for Talent Development, companies that invest in training courses have a 218% higher income per employee and 24% higher profit margin.
It's clear that investing in your team and their skill sets have big benefits. If you want to look at the benefits training can have on your business's operations you can read in the guide 'How Your Business Can Achieve Operational Excellence' that we put together which also explains why it's important to upskill your team.
Now, let's couple that with the next point which shows that there's a digital skills gap. You'll not only help your business by upskilling your employees but also make your business more attractive to candidates who are suitable for the role and want to learn.
This gives the bonus that you have people who are better prepared for the role while also offering an incentive to keep them on at the company which can lower your recruitment costs over the long term.
Demand for digital skills are increasing rapidly
There are constant worries in the press as to whether emerging technologies that are used for a business's digital evolution are going to take people's jobs. While digital transformation efforts sometimes involve redundancies, employees tend to overestimate the threat to their roles because automation targets repetitive parts of jobs that typically aren’t satisfying in any case.
It's actually the complete opposite. There aren't enough skilled people to understand how to make these technologies work and understand the infrastructure to make them successful.
Is there a skills gap?
The Guardian reported in March 2021 that the digital skills shortage is having a threat as big as prolonging the recovery from Covid. It goes on to highlight through research by the Learning and Work Institute that employers fear a growing mismatch between rising demand for skills and falling supply of trained recruits.
More recently The Financial Times in June 2021 highlighted how the UK's biggest tech companies are calling on the government to take immediate action to address a shortage in digital skills because of the impact it will have in the pandemic recovery.
Avoid a skills gap in your business by upskilling your team. By investing in digital training you will be able to upskill people who are already part of the team and are bought in on the company's digital evolution vision.
The only question left to ask is...
Where do we start?
Great question with an easy answer. Start today!
When you're starting the implementation of a training programme into your business processes and culture, it doesn't need to start with a big bang. Start small, as it will likely encourage people to use the training. Start integrating it so it doesn't affect the businesses current operations in a way that might have negative effects.
And if you think starting small is a negative, Jeff Bezos recommends starting all projects that way. In fact, he claims it's how he built all the more recent business arms for Amazon such as AWS, Blue Origin, and Prime. He mentions that's how the Amazon marketplace, that the world knows so well today, was formed with just a couple of people involved.
By starting small and not shaking the business with too many new processes, especially if you're part of a business or team with 100, 1,000, or 10,000 people, you will be able to understand how training will fit into the company's vision, what's working, and what's not. This will allow you to maintain the operational aspects you value that we've discussed in other articles such as operational excellence while also improving the skills and understanding of your team.
It might be that you encounter team members struggling with what's called digital shyness as you move to new processes.
When you're starting a digital evolution in your business that requires training. It's possible you're going to have people that aren't familiar with digital technology that might well create digital shyness. Those people you need to train.
That's exactly why we've put together the guide ‘How Digital Shyness impacts your business?’ We Answer Everything You Need to Know to help you successfully implement training.
However, always ask yourself and the team if that skill is going to be used and add value. There's little reason to train your team in a skill they are never going to use going forward.
Is digital training really worth it for your business?
The short and sweet answer is: yes! It absolutely is worth it.
Now the next step is to make sure you implement the training to start maximising results for your business's teams, clients, partners, and any other parties involved. We've looked at it in the step above. However, we haven't looked at it specifically for your business. Although we've likely given you some ideas in your head of what to do next, right?
Now you might have read and thought something along the lines of "great, but how do I now know what training we need to implement into the business?"
That's where the Digital Evolution Forum can help you.
We've got decades of experience helping businesses of all sizes with their digital evolution. We always highlight the importance of training and upskilling to be prepared with an actionable strategy. And that's where we can help you with whatever training you can use, implement, and provide your team and clients with.
You can contact an experienced member of the Digital Evolution Forum to get a specifically tailored approach to your business and its training programmes.